Chances are, you’ve seen some amazing content marketing campaigns out there. Companies have begun mastering the art of creating content that is so shareable, and so interesting, that people basically give them free publicity by passing the branded content around the Internet and across social media.
This might seem out of reach for a small company, especially if your business consists only of yourself. The good news is, it’s not! Here are 7 examples of content marketing approaches that you can afford:
1. Infographics
Do you ever open up Facebook and come across an infographic that piques your interest and teaches you something new? Did you share that infographic on your Facebook so that your friends could learn something cool too? Creating fun and interesting Infographics, are the ultimate shareable content.
2. Animated Videos
People are most likely to share something if they simply enjoy it. That’s why when you’re building up your content marketing, we recommend approaching your strategy from several different angles, since different things will appeal to different people. One thing that’s universal though is the easily enjoyable and shareable fun video. An animated cartoon commercial, such as the ones that claudioa creates, gets your brand out there in a way that will make people smile and share.
3. Caricatures
Purely informative content can be great for educating consumers and for attracting those who are searching for solutions that you can provide. At the same time, there is a place in content marketing for purely fun efforts as well. Doing something that everybody does, but with a twist, can get people buzzing about your company. One idea is to have the standard About Us page where you have an image and quick description of everybody who works in the company, but do it completely different by using illustrations or caricatures instead of the standard professional photograph.
This is a small tweak to your site that can draw lots of attention for its unique approach to something that’s usually boring. In content marketing, the goal is to get people talking about you as much as anything else.
4. Useful Articles
While visual and interactive content are taking the internet by storm, there’s still a lot to be said for the classic written article. In addition to being eternally shareable, a strong article can have a positive effect on your SEO rankings and can boost your reputation as a respectable enterprise. That’s why having an article written, can be a great way to start your content marketing efforts or can help round out other approaches.
5. Flipbooks
Sometimes you just have to share a lot of information with potential customers. Whether it’s consumer education, covering all of the services that you provide, explaining what your company does to help its clients, or getting vital information out there, sometimes there is just too much that needs to be said to fit into a small space. On the other hand, PDF’s and long documents are just… boring. Enter the flipbook! Flipbooks, like the ones that alextes creates from PDF’s, are a great way to share content and keep it fun and fresh.
6. Stop-Motion Videos
You love your logo, but without something extra to make it stand out it won’t become a content marketing tool. Showing your logo in a whole new light, and an entertaining one at that, can be a great way to interact with your audience and especially is a great idea for unveiling a new logo. Check out these speed-drawing videos by Phalbo for inspiration.
7. Illustrations
What would your business look like if it was a comic book character? How about your employees? How would you like to restyle yourselves or your company in a way that’s sure to turn heads. Fiverr seller James_illus draws stunning characters which offer a chance to try your hand at a truly unique type of content marketing.
Content marketing is not about doing just one thing and getting it viral, it’s about creating a multi-pronged approach to getting people to notice your company. Whether it’s through making people laugh or teaching them something new, effective content marketing means making your brand stick in the customer’s mind. With these 7 diverse Gigs, you’ll be well on your way to launching successful content marketing efforts.
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