When you run a small business, your social media strategy is a crucial part of your overall marketing plan. You want to create and curate content that gives people a clear idea of what your brand can do and what your values are. But while some percentage of what you publish should be informative and helpful, it’s nice to have plenty of content that makes people laugh. After all, that’s what people love on the web.
Don’t have a sense of humor? Find someone that does. Even if you’re a freelance accountant making extra money on the weekends, a fun web video or weekly animated cartoon can set your Facebook page or Twitter feed apart from the rest. In case you need some inspiration, below are a list of the best social media accounts run by brands.
Charmin
The toilet paper company’s Twitter feed is something Don Draper would’ve dreamed up if he had the account and the technology. The brand’s Twitter feed is a string of smart jokes, many of which touch on the awkward moments one sometimes runs into while in the bathroom (for instance, recognizing a co-worker’s shoes in the stall next to you). It’s the perfect example of how real-time content and a smart editorial plan and voice can come together to make something great.
#ThanksgivingIn5Words @midnight "Did I buy Mega Roll?"
https://t.co/Q1S6yzkYVh
— Charmin (@Charmin) November 20, 2015
Dollar Shave Club
The idea behind Dollar Shave Club is deceptively simple: you may a monthly fee and get razors and other toiletries delivered to your door. While the company has enjoyed steady success, the entire internet took notice when they posted a hilarious video featuring their charismatic CEO. With well over 20 million view on YouTube as of this writing, it’s safe to say this video was a viral sensation, and helped the company become worth about $618 million.
Old Spice
Any conversation about brands using social media in brave and hilarious ways would be incomplete without a mention of Old Spice. They famously launched a series of commercials featuring “the Old Spice Guy” in 2010, and since then they’ve experienced a rebranding and rise in relevance unlike any campaign that came before it. The commercials kicked off an overhaul for the brand’s entire social marketing ecosystem, which included a Twitter and Facebook profiles that capitalized on the wacky nature of the initial spot.
Have you seen a great online ad or social media campaign? Share with us in the comments below.
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