Digital Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. 

Our State of AI Survey Report found that one of the top challenges marketers face when using generative AI is its ability to be biased. 

And marketers, sales professionals, and customer service people report hesitating to use AI tools because they can sometimes produce biased information. 

It’s clear that business professionals are worried about AI being biased, but what makes it biased in the first place? In this post, we’ll discuss the potential for harm in using AI, examples of AI being biased in real life, and how society can mitigate potential harm.

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations.

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work?

Steve Jobs, the iconic co-founder of Apple, was a master of persuasion. His ability to convince billions of people to buy his products at premium prices was no coincidence.

AI has undoubtedly upended the way professionals across the organization work.

When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?”

OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days.