Digital Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation.

The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If you want to step into the influencer market, you’re probably wondering how to become an influencer.

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences.

If you’re working on your SEO strategy, you’ve probably encountered the importance of internal and external link building.

If you’re working in a marketing role, you can’t ignore the emerging field of artificial intelligence. It’s quickly gained traction, and industry leaders have begun projecting that rapid AI advancements could surpass human intelligence sooner than we think.

Imagine having a bunch of puzzle pieces scattered in different places — that’s not very helpful. If you put them together, they tell a more cohesive story. 

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

If you’re reading this, you likely want to ask for a promotion but are unsure how to approach the topic. It makes sense because asking for a promotion can be nerve-wracking, but it’s necessary for career growth.