Digital Marketing

One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right.

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents.

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027.

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals.

HubSpot recently conducted a video marketing survey and found that 73% of respondents agreed that video marketing has been effective in reaching their marketing goals.

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on.

Being a marketer is hard — I feel it’s always been this way, but now the pressure to deliver results is even higher. Companies are cutting their marketing budgets and watching every penny before deciding what to spend it on.

Promoting a local business can be challenging these days. Whether it’s because of oversaturation or complicated search engine algorithms, it’s all too easy to feel like no one will find your business in the local search results.

Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience.

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story, none of it matters.