Digital Marketing

When it comes to the term “rebrand,” most people think of major company rebrands like Dunkin’ or Lego. However, companies aren’t the only entities that may find themselves in need of a change.

AI has transformed the business landscape, and while everyone can benefit from it, not everyone has the technological background to understand exactly how it works and what it does.

YouTube is one of the most popular platforms used for video hosting, with over 2 billion active monthly users. It’s also a popular platform for enjoying podcasts, with 57.8% of podcast listeners in the U.S. listening to shows on YouTube.

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. This is especially true if you’re embedding user-generated content:

• Consumers rank authentic, user-generated content as the most trustworthy form of content.
• 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives.
• Seeing photos and videos from other consumers before making a purchase reduces the likelihood of a return for 69% of shoppers.

With the uncertainty of the job market, having an updated resume that reflects your experience has never been more critical. As you update your CV, you may wonder how long your resume should be and what it should include.

Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin.

Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience?

Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework.

AI may sound like a new tech trend, but it’s actually been around in the lives of business owners, marketers, and consumers for years. So, how has the perception of AI changed over time?

In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same.