Digital Marketing

According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size.

At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers.

Navigating an Excel file can sometimes get confusing.

Securing an internship is a crucial stepping stone towards launching a successful career — and it starts with this daunting task: writing a resume.

Cooking is easy. The puzzle is figuring out what to eat. As soon as you know that, you can get started. The same holds for presentations. The sooner you can whip up a good, informative, and catchy topic, the easier the rest of the process becomes.

Snapchat created an immersive experience for fans watching the 2023 Women’s World Cup. When the games kicked off last month, Snapchat launched a suite of augmented reality (AR) features and exclusive content to connect soccer fans with National Teams across the globe.

Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create.

Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to “X” by Elon Musk).

Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to “X” by Elon Musk).

AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking?

After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results?

Here, we’ll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it.