I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my favorite things.
How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips] Read More »
Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicago’s most beloved tirefire-flavored liquor.
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late December, and the sunshine glistened over the frosted ground … Okay, I kid, I kid.
Building the Right Foundation for Cornerstone Content — Here’s Everything I Know Read More »
Here’s a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, they’re only using about 56% of the tools they buy.
Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know Read More »
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects.
Content Marketing Team Dynamics That Deliver Results Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology Read More »
Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New Balance, Oatly.
Lingering Questions: What Marketing Masters Want to Ask Each Other Read More »
I went to a psychic when I was 22. She told me I was “about to take a long journey across the Atlantic.”
5 Marketing Experts Predict The Top Trends We’ll See in 2025 Read More »
Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there’s one thing that all their content marketing strategies have in common, it is a solid content gap analysis.
How Content Gap Analysis Bolsters Your Marketing Strategy Read More »
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse.
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand Read More »
