Digital Marketing

So far, 2023 has been a challenging year for Bud Light.

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

How-to videos are an especially compelling way to learn how to do something online because the video shows you exactly how to do it.

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked.

I commented on a friend‘s vacation post, scrolled past a Comforter advertisement, and double-tapped an influencer’s skincare post this morning.

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business.

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. 

There’s a lot of material out there about writing a great headline. But what about writing a good introduction sentence?

Are you tired of wrestling with Excel spreadsheets? Perhaps you’re looking for a more collaborative and user-friendly experience for your team. Using Google Sheets may be the answer to your frustrations.

Not sure how to make your resume really pop? Wondering how to highlight your skills and experience, despite any possible gaps? You might benefit from a functional resume.