Digital Marketing

I’ve seen it all — from pay-per-click (PPC) ads that had me clicking through before I knew it to campaigns that couldn’t stick the landing. If I could offer one piece of advice to companies creating ads, it’s this: Don’t wing it.

Marketing seems simple, but it gets more complex as you break it down. If you don’t already know about marketing careers, scanning jobs online could convince you that this isn’t your dream job.

Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy. After all, over 90% of marketers say that social media is essential to their business.

And yet, managing it continues to be a source of frustration for many.

Confession — I have a long history of skin allergies. Recently, I’ve been searching for an app that would let me track all the cosmetics that I use (or plan to) to spot ingredients that could potentially cause skin irritation.

In the eight years of my marketing career, I’ve always believed that good marketing ultimately boils down to how well you know your buyers.

Ever felt the thrill of coming into work only to notice that plenty of new leads have started signing up for a product demo through an article or asset you’ve created?

It’s easy to be fooled into thinking SEO is just about link building or ranking first for specific keywords.

While those are important factors, and staying up on best practices is essential, resolving duplicate content issues should be your top priority.

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something.

By appealing to a consumers’ funny bone, you’re able to engage with them and help them remember your brand.