Digital Marketing

Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in SEO?

62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee productivity.

Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates.

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing.

In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing.

It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped.

LinkedIn profiles are the new resumes. LinkedIn shows your skills, featured projects, recommendations, and certifications, to name a few. So, you certainly want to emphasize these skills and ensure they are recognized as your strongest assets.

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator economy. 

Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher.

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.