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Content syndication is the secret to getting your excellent content in front of more people. Instead of posting your content on your site only, content syndication requires repurposing content across the web.
Content Syndication: What it is & how to do it successfully Read More »
Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.
The AI revolution killed your website traffic. It’s also your biggest opportunity. Read More »
It’s time to drop the baggage around the word “influencer.”
Why creator marketing works for any business [Tips from a creator consultant] Read More »
There are some lessons you only learn when life hits you hard. This week’s master stared down the loss of his business —
Don’t just grow to grow: Real talk from a serial founder Read More »
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture leads to misallocated budgets, unrealistic growth projections, and investor presentations that don’t hold up under scrutiny.
The easy formula to calculate true CAC across all your marketing channels Read More »
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here’s the uncomfortable truth: marketers estimate they waste an average of 26% of their budgets on ineffective channels and strategies, with about half of respondents saying they misspend at least 20% of their budgets.
How to reduce marketing tool sprawl without losing the functionality you need Read More »
Managing relationships across healthcare professionals (HCPs), healthcare organizations (HCOs), and complex regulatory requirements makes choosing the right CRM critical for pharmaceutical companies. Whether you’re tracking drug samples, coordinating clinical trials, or ensuring compliance, pharmaceutical companies benefit from CRM systems with features that support their specialized workflows.
4 best pharma CRMs in 2025 Read More »
There‘s more to healthcare than the visit itself. Whether you’re a doctor’s office, dental practice, or senior living facility, you know that consistent, personalized communication is key to meeting patients’ changing health needs. In fact, it’s what patients prefer. Research by global healthcare company Abbott found that 72% of patients want more personalized care.
5 best healthcare CRM software in 2025 Read More »
Spreadsheets and manual processes can hold back your wholesale business from growing. As wholesalers face increasing pressures to deliver faster, maintain accurate inventory visibility, and provide exceptional customer service, the right CRM becomes essential for success.
4 best CRMs for wholesalers in 2025 Read More »
With college enrollment trending downward and experts anticipating a “demographic cliff” in 2025 — having a higher education CRM is absolutely vital to ensuring a thriving institution. A CRM is key to attracting and retaining students, ensuring enrollee success, and fostering relationships with alumni and donors.
4 best CRMs for higher education in 2025 Read More »
