Digital Marketing

Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are.

In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.)

The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared.

Writing a cover letter can be daunting.

You’re out with friends, laughing, having a grand old time — when someone asks the group a total brainteaser: “Why don’t ‘B’ batteries exist?”

You’re stumped. Your friends are stumped. You whip out your smartphone and type the question into the Google machine. And boom: Up pops a battery company’s blog post on the nationally uniform specifications for the size of battery cells. It’s exactly what you were looking for, you nerd.

Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging.

Google rich snippets. What the heck are those?

They’re these awesome things that can help you improve your website’s SEO and generate more site traffic from search engine results pages (SERPs), and in this article, I’m going to tell you how to set them up.

Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game.

Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success.