Digital Marketing

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe). So, it’s my job to keep a pulse on the latest email marketing trends.

“Move fast and break things” was the motto of generation Zuck.

Let’s face it, we could all do with a little lighthearted fun once in a while. 

We recently discussed whether or not consumers want brands to make social statements with our sister publication, The Hustle. The main consensus is instead of making broad social media statements, consumers want brands to make tangible changes to improve broader communities.

“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever.

User-generated content (UGC) has become increasingly important over the past few years. 

Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter).

Can AI write a better subject line than an actual person? Probably. Brands like JOANN have had a 10% increase in email open rates, all thanks to AI.

World events and economic conditions impact how each generation behaves as consumers and business owners.

As an Etsy shop owner, I like to think my products alone are enough for customers to click “buy.” Yet, it could be my two-day shipping guarantee. Or my product videos on TikTok. Or the sustainable packaging.