Digital Marketing

Recently, I came across the LinkedIn page of an unfamiliar brand. And as usual, my eyes went straight to the banner section first. After all, a picture is worth a thousand words.

Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more accessible to non-specialists.

Amazon pillows.

I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon.

Building brand awareness isn’t just about making noise today — it’s about laying the groundwork for generating consistent demand tomorrow.

In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to no information about the topic; rather, the page would be filled with ads.

You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs.

As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn’t have.