Digital Marketing

I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about AI is because it’s not going away anytime soon.

In this online era, it’s hard — if not impossible — to surf the web without coming across clickbait. I remember an era when all I could find were clickbait titles that lured me, such as “10 Tips to Help You Lose Weight in a Week.” What I’d find in these articles was little to no information about the topic; rather, the page would be filled with ads.

You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times, most people don’t truly grasp the full meaning of these designs.

As a marketer, I’ve created a lot of digital graphics throughout my career. However, it wasn’t until recently that I started looking into creating GIFs. For some reason, I’d always assumed creating custom animated graphics would be a time-consuming process that required a skill set I simply didn’t have.

“Take this pill, and watch your migraine disappear in ten minutes!”

Free and paid tools for small businesses save time, streamline operations, and, importantly, save money.

From my experience running a small business, I know it doesn’t always feel productive to invest time and money into a new tool, but the advantages far outweigh the disadvantages.

I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about “The Top 5 Ranked TV Sitcoms in U.S. History” according to consumers. My client’s message to me was one of disbelief at the results, writing, “According to who?”. He couldn’t believe a representative base of respondents came up with the very homogenous top 5 list.

Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed.

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.