Digital Marketing

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article).

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy.

Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them.

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X.

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager.

You lost that lovin’ feelin’. Fun to hear on the oldies station. Not so fun to hear from your community members.

A key decision when creating an online community is whether it’ll be free for members to join or if they’ll have to pay to access it. And, the model you choose can have a significant impact on how you end up running your community.

Brands build online communities around their target audiences.

When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless.