The Death of the Third-Party Cookie: What Marketers Need to Know
What do marketers and Sesame Street monsters have in common? They LOVE cookies.
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Digital Marketing
45 Tech Terms Translated Into Plain English
Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook?
In the movie, people kept saying “he’s wired in” or “they’re wired in” over and over again in reference to people coding intensely with their headphones on.
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How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva
Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark.
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Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It
Back in the late ’90s (way back when), SEO was in its infancy.
It was almost like the Wild West — anything goes.
Since the rules were loose, both white hat and black hat SEO tactics began to develop.
While white hat tactics are an ethical way of improving your organic traffic and search rankings, black hat tactics go against guidelines set by search engines in an unethical way.
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Why Website Indexation Is A Must-Have for Marketers
How much do you know about website indexation?
If it’s next to nothing, you’re not alone.
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How to Explain Secondary Audiences to Anyone
When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and parents. Seeing those ads, I knew they were made just for me.
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The 2020 Guide to Instagram Ad Costs
Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion?
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The Guide to Workplace Communication Channels You Didn’t Know You Needed
Emails and IMs and shared docs — oh my!
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Banner Ads Explained in 500 Words or Less
Let’s talk about online advertising.
Specifically, banner ads.
You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties:
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Welcome to The New Decade of Marketing
Marketers, welcome to 2020.
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