Digital Marketing

How to Create UTM Codes to Track Your URLs [UTM Builder]

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A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt.

You deserve your budget — and maybe need more of it — and you deserve to dedicate time to the marketing activities that work. Building UTM codes that track your campaigns’ success is the best way to prove it.

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12 Great Examples That Prove the Power of Repurposing Content

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Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.

Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.

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Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

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A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS.

Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear.

The next week, while I was watching E!, “Keeping Up With the Kardashians” came on, and Kim was shown modeling for a SKIMS photoshoot.

I had one of those moments where I thought “SKIMS is showing up everywhere!”

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