Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.
Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords.
How to Create an SEO Strategy for 2020 [Template Included] Read More »
As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google.
So for traffic, SEO is a must.
How to Use SEO Data to Make Better Marketing Decisions Read More »
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today.
For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?
Everything You Need to Know About Ecommerce Marketing Read More »
Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.
Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.
12 Great Examples That Prove the Power of Repurposing Content Read More »
How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar?
Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing.
Facebook Ad Specs & Sizes in 2020: an Updated Guide Read More »
In 2020, workplaces are embracing remote work options more than ever before.
40 Remote Work Stats to Know in 2020 Read More »
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS.
Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear.
The next week, while I was watching E!, “Keeping Up With the Kardashians” came on, and Kim was shown modeling for a SKIMS photoshoot.
I had one of those moments where I thought “SKIMS is showing up everywhere!”
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy Read More »
Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.
So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.
8 Technical SEO Tools You Should Be Using Today Read More »
Okay, okay, I’ll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts.
For instance, today’s lucky search query was “How many businesses”, and I ended up going with “…does Shaq own” (let’s just say, I was shocked to see the result.)
How To Promote Your Business Read More »
