How 5 Brands Use WhatsApp For Marketing
In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide.
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Digital Marketing
What Is Twitch? How Do Brands Use It?
I am an avid player of The Sims video games.
For over a decade, I’ve been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game led me to find a community of others who feel the same way.
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9 Ways to Deal With Imposter Syndrome Before It Hinders Your Success
“I got lucky.”
“I don’t belong here.”
“I’m a fraud, and it’s just a matter of time before everyone finds out.”
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Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking
There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter how optimized your emails are if you can’t see the results of your efforts — not to mention measure whether email is helping you hit your goals.
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Are Amazon ‘Sponsored Products’ Ads Worth It?
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?
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How to Create a Revenue-Generating Google Ads Campaign
The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.
The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd.
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How to Write an Incredible Startup Marketing Budget for 2020
As a marketer, it’s undeniably critical you’re fully aware of your own budget and resources, and use that information when making decisions.
For instance, let’s say you’re a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company.
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Why CRM and Marketing Automation Need Each Other
When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant.
Now, as a marketer, I get it.
Having the best of both worlds is the feeling you have when your company’s marketing automation software and CRM work in tandem.
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7 Amazingly Effective Lead Nurturing Tactics
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right
Let’s imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company’s growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you.
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