If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist.
Why is Community Management Important? Read More »
Matthew Stibbe, CEO of Articulate Marketing, told me, “Community is not the cult of celebrity. It’s a reciprocal thing. It is about building connections, true connections, and developing those connections into relationships.”
How to Build a Successful Online Community: A Step-by-Step Guide Read More »
In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management.
How to Prove the ROI of Community Management (According to Experts) Read More »
The concept of managing communities may seem straightforward.
Building a Community Management Strategy That Actually Creates Connection Read More »
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan.
Four Differentiated Marketing Tactics Using Community and Audience Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
This Writing Technique Turns Your Copy Into a “Mind Movie” Read More »
It’s one thing to have good website copy — it’s something entirely different to ensure your site has great copy (and design) and also ranks well on Google.
Top 10 Best Rank Tracker Tools of 2024 Read More »
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences.
The Top 3 Challenges Regional Marketing Models Create for Global Businesses Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
This piece is in collaboration with Breaking the Blueprint, a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs.
How to Do an Inclusive Website and Social Media Audit to Improve Conversions Read More »
In our first edition of Masters in Marketing, a brand-new HubSpot Media newsletter designed to bring you tips from the top marketers each week, I spoke with Ron Goldenberg, VP of International Marketing & Innovation at BSE Global — who runs international marketing for the Brooklyn Nets and Barclays Center.
