Digital Marketing

The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% — the highest spike in Facebook ad prices over the previous 14 months.

The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs Read More »

How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]

You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.

Without a blog, your SEO can tank, you’ll have nothing to promote on social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.

How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates] Read More »

Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

We’ve all been through it. You know: the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen.

Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.”

Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way Read More »