Are Amazon ‘Sponsored Products’ Ads Worth It?
Say you’re in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right?
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Digital Marketing
How to Create a Revenue-Generating Google Ads Campaign
The trouble with search engine optimization (SEO) is that it takes a long time to work and doesn’t come with any guarantees. Pay-per-click (PPC) advertising, on the other hand, can provide results a lot faster. For companies that have no organic presence and need ROI fast, a paid ad is sometimes your best bet for driving traffic to (and conversions from) your website.
The problem is that your competitors are using the same search terms and keywords you will. Not only do you need to know how to build a campaign through Google Ads, but you also need to know how to stand out from the crowd.
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How to Write an Incredible Startup Marketing Budget for 2020
As a marketer, it’s undeniably critical you’re fully aware of your own budget and resources, and use that information when making decisions.
For instance, let’s say you’re a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company.
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Why CRM and Marketing Automation Need Each Other
When I was younger and I listened to Hannah Montana sing “The Best of Both Worlds,” I didn’t fully understand what she meant.
Now, as a marketer, I get it.
Having the best of both worlds is the feeling you have when your company’s marketing automation software and CRM work in tandem.
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7 Amazingly Effective Lead Nurturing Tactics
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right
Let’s imagine you manage a balloon animal artist collective in Omaha, Nebraska. You notice your company’s growth is plateauing. You mostly serve a strange crop of repeat customers who throw a lot of parties and really like balloon animals, but they can only do so much for you.
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Why HubSpot’s Director of Web Strategy Says Your Website Isn’t About You
Welcome to 2020. In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. Are you?
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How AI Tools Dropped One Agency’s Reporting Time by 97%
As marketers in 2020, there’s one major thing that we have in common: We’re driven by data.
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Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams
To create the optimal customer experience, it’s undeniably critical your sales and marketing teams are well-aligned.
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How to Become an SEO Expert, According to HubSpot’s SEO Team
Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.
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