6 Advertising Tips to Draw Customers In
Today, I was scrolling the Bon Appetit website, and by the end of my visit, I’d signed up for their newsletter.
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Digital Marketing
12 Benefits of Email Marketing Your Marketing Team Must Know
As a marketer, you might’ve heard coworkers talking around the watercooler about how email marketing is dead. It’s been a common concern for many marketing departments.
Well, I’m here to let you know that you don’t have to worry because email marketing is still going strong.
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5 Things I Learned About Product (and People) Management This Year
This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I’ve learned a lot from both places about being a better product manager.
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The Death of the Third-Party Cookie: What Marketers Need to Know
What do marketers and Sesame Street monsters have in common? They LOVE cookies.
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45 Tech Terms Translated Into Plain English
Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook?
In the movie, people kept saying “he’s wired in” or “they’re wired in” over and over again in reference to people coding intensely with their headphones on.
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How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva
Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark.
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Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It
Back in the late ’90s (way back when), SEO was in its infancy.
It was almost like the Wild West — anything goes.
Since the rules were loose, both white hat and black hat SEO tactics began to develop.
While white hat tactics are an ethical way of improving your organic traffic and search rankings, black hat tactics go against guidelines set by search engines in an unethical way.
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Why Website Indexation Is A Must-Have for Marketers
How much do you know about website indexation?
If it’s next to nothing, you’re not alone.
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How to Explain Secondary Audiences to Anyone
When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and parents. Seeing those ads, I knew they were made just for me.
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The 2020 Guide to Instagram Ad Costs
Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion?
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