I’m a millennial.
Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media.
What You Need to Know About Millennial Blog Readers Read More »
Last year, I decided that I wanted to invest in personal training.
As a lifelong sedentary person, I realized that I didn’t know how to start, so I went to the almighty Google machine.
I typed in “personal trainers Orange County,” looked at the top results, and examined the reviews.
Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen on their website) and the most highly rated.
When searching for a local business, this approach and process isn’t unique.
How to Promote Your Local Business Read More »
It’s hard to believe Gen Z is already old enough to start working.
Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know Read More »
When you begin implementing a social media strategy for your business, one of the first questions you’ll ask yourself is this one — Should my business be on Twitter, Facebook, or Instagram?
Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On Read More »
You’ve heard it before — forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold.
25 of the Best Form Builder Tools for 2020 Read More »
The other day, I received the following email from Adobe and opened it on my desktop at work:
Why Marketers Need Responsive Emails in 2020 Read More »
With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising.
The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs Read More »
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
The Who, What, Why, & How of Digital Marketing Read More »
![Your Bookmarkable Guide to Social Media Image Sizes in 2020 [Infographic]](https://blog.hubspot.com/hubfs/social-media-sizes-2.jpg)
Whether you’re choosing a cover photo, an image to share, or any other social media image, it’s important to get the dimensions right.
Your Bookmarkable Guide to Social Media Image Sizes in 2020 [Infographic] Read More »
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.
A Comprehensive Guide to Local SEO in 2020 Read More »
