Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before.
And then something happened.
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Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones…to name a few.
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Nearly half of all online consumers will abandon a page that takes more than 2 seconds to load.
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Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project.
Naturally, one of the first questions you have is, “How much is this website redesign going to cost?”
The answer, of course, is “it depends.” Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform?
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In 2020, working remotely is now more popular than ever.
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If you clicked on this post hoping to read something like “If you spend $1,000 dollars on digital advertising a month, you’ll hit your marketing goals easily!” I’m sorry to disappoint.
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I’d venture to guess you get tons of emails in your inbox every day.
From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open.
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The ecommerce industry is booming.
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In 2018, North America discovered a viral new app called TikTok. Within just a year and a half of its launch, it reportedly grew to over 800 million active users.
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As a marketer, you know you’ve got what it takes to build and manage an incredible Instagram page.
For instance, you’ve made your business’ account branded so it aligns with your company, filled it with eye-catching posts, and turned the page into a great outlet to encourage audience engagement.
Everything … well … almost everything, is going smoothly.
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