Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016.
The Free and Paid Instagram Analytics Apps You Need in 2020 Read More »
You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords.
150 of The Most Expensive Keywords on Google (By Industry) Read More »
I can’t count how many times I’ve come up with an idea and immediately said to my friends, “I should start a business!” I never do, but if I did, I know it would be online.
Why? Well, in 2018, online businesses generated over $2 billion in revenue. If shopping online wasn’t as popular a couple of years ago, it definitely is now.
How to Open an Online Business Read More »
As a marketer, promoting and driving traffic to your blog isn’t easy. It can feel like you’re talking into a void sometimes.
We’ve all been there.
However, there are almost 4.5 billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right time.
10 Sites You Can Use for Free Blog Promotion Read More »
When people first start doing email marketing, they often assume they need an email newsletter.
17 Email Newsletter Examples We Love Getting in Our Inboxes Read More »
Have you ever heard the phrase, “If you love your job, you’ll never have to work again.”?
6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers Read More »
With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time.
Where to Find Public and Private Small Business Funding in 2020 Read More »
To aid small businesses and individuals impacted by the COVID-19 pandemic, the United States government recently passed three landmark acts, including the largest economic stimulus package in history.
How Small Businesses Can Take Advantage of the U.S. Stimulus Package Read More »
SEO can sometimes feel like it stands for “Something Extremely Obscure.”
As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for important target keywords.
On-Page SEO 101: Tips for Keyword Optimizing the Most Critical Parts of Your Website Read More »
If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like look presentations.
9 of the Most Inventive Interactive Marketing Examples We’ve Ever Seen Read More »
