I love learning, and recently, I’ve been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills.
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When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google.
The Ultimate Guide to Local Marketing Read More »
![How to Create a Product Launch Email [Outlines + Templates]](https://blog.hubspot.com/hubfs/product-launch-email.jpg)
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share.
How to Create a Product Launch Email [Outlines + Templates] Read More »
Whether you’re an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth.
How to Write an Incredibly Well-Written Executive Summary [+ Example] Read More »
Your organization spends time and money researching, developing, and implementing a great product. The next (ongoing) step is to bring awareness to that product and its changes. That’s where you come in. In the product marketing space, you have three main goals: increase the number of users, improve adoption and loyalty of those users, and reduce churn. As the development team continues to reduce friction by adding or improving features, users must be made aware of these changes so you can fuel your flywheel.
Tips & Templates for Truly Memorable Product Announcements Read More »
When you hear the word “blog”, what do you think of?
Examples of Blogs From Every Industry, Purpose, & Readership Read More »
Before you break any email marketing habits or best practices, it’s important to first understand why they work.
Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.
11 Email Marketing Habits It Pays to Break Read More »
According to our 2020 State of Marketing report, blogging is the third most utilized form of content marketing, just behind video and infographics.
40% of People Say They Don’t Read Blogs: Here’s How You Can Still Get on Their Radar Read More »
![How to Run a Successful Virtual Event [+ Examples]](https://blog.hubspot.com/hubfs/video-conferencing.jpg)
Nowadays, plenty of business is done virtually.
How to Run a Successful Virtual Event [+ Examples] Read More »
I love to travel. My husband and I try to spend our vacations becoming immersed in a culture. It’s one of our favorite things to do together.
As a content creator, I’m predictably an avid content consumer as well.
The Marketer’s Guide to Content Aggregators in 2020 Read More »
