The 2020 Guide to Instagram Ad Costs
Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion?
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Digital Marketing
The Guide to Workplace Communication Channels You Didn’t Know You Needed
Emails and IMs and shared docs — oh my!
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Banner Ads Explained in 500 Words or Less
Let’s talk about online advertising.
Specifically, banner ads.
You know the ones: when you’re scrolling through your favorite website, (Today, mine is The New Yorker), and are greeted with one of these beauties:
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Welcome to The New Decade of Marketing
Marketers, welcome to 2020.
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How to Automate Your Social Media Marketing Like the Pros
As a millennial, social media has been around since I was in elementary school.
Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12.
Although using social media has been a daily habit for me since I was in high school, it wasn’t until I became a marketer that I understood the power of it.
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The 4 Reasons You Chose a Bad Company Name … Now What?
Picture the scene from the film The Social Network where a fast-talking Sean Parker (played by Justin Timberlake) glides into a lunch meeting with Mark Zuckerberg, Christy Lee, and Eduardo Saverin.
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17 Truly Inspiring Company Vision and Mission Statement Examples
Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose?
Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions? Well, there’s a good reason for it.
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17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products
If you’re a marketer of any kind, this phrase is probably lurking somewhere in the back of your mind when you start a new project:
“How do we make this brand really stand out?”
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How to Set & Achieve Marketing Objectives in 2020
In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs.
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