Digital Marketing

Help! My Brand Went Viral: 16 Small Brands That Made It Big

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When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage.

Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to date.

When these global brands go viral, it’s not a huge surprise.

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What Are Direct Costs & How Do They Differ From Indirect Costs?

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It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex.

Before research and development, and before you even rent an office space, you might want to know how much money you’ll need to make your product. These are your direct costs.

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What a Social Media Target Audience Is and How to Find It

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For my master’s program at Syracuse University, we were required to attend two immersion weekends.

These weekends were filled with networking events, guest speakers, and industry leader presentations.

The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.

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