As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates to put our best foot forward with our email campaigns.scriber
Email Deliverability: 5 Quick & Effective Ways to Increase It Read More »
Eight seconds — on average, that’s the length of a human’s attention span. This means that if you’re a marketer, your content has to inspire, delight, and be seen as useful by your target audience … in less than eight seconds.
15 Compelling Above the Fold Content Examples to Inspire Your Own Read More »
![After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]](https://blog.hubspot.com/hubfs/Total-Deals-Created-COVID4.png)
The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing.
As your business grows and evolves, you’ll inevitably find yourself adding more applications to your growth stack. If those applications run on different platforms and can’t communicate effectively, you’re going to run into issues with data loss, duplication of efforts, and bottlenecks that slow your team down.
The 21 Best iPaaS Vendors for Any Budget Read More »
At the end of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior.
It’s amazing how fast things can change in just one or two years, and this year has a breadth of surprising statistics to reflect on.
50 Visual Content Marketing Statistics You Should Know in 2020 Read More »
![19 Examples of Brilliant Email Marketing Campaigns [Template]](https://blog.hubspot.com/hubfs/email-marketing-examples.jpg)
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether.
19 Examples of Brilliant Email Marketing Campaigns [Template] Read More »
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. The cycle continues and business grows.
The Beginner’s Guide to Conversion Rate Optimization (CRO) Read More »
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action (CTA).
39 Call-to-Action Examples You Can’t Help But Click Read More »
A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage.
Content Mapping 101: The Template You Need to Personalize Your Marketing Read More »
