In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs.
How to Set & Achieve Marketing Objectives in 2020 Read More »
When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it does for me. They’re my very own personal blogging habits.
These 9 Brands Take Personalized Marketing to a New Level Read More »
In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing.
5 Ways to Increase Your Market Share Read More »
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate.
Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it.
Be Mine: A Brief History of Valentine’s Day Marketing Read More »
Instagram Stories has extended the amount of time people spend in the app by approximately ten additional minutes. But, while that extra time means more attention and focus on your brand, it won’t translate to much if you can’t get that traffic back to your site.
Here’s How to Add a Link to Your Instagram Story [Pro Tip] Read More »
