Digital Marketing

The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising

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It’s hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media.

Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium.

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5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn]

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Recently, I took a leap of faith, and bought leggings online.

I was nervous because of the obvious: I couldn’t see the leggings in person or try them on in-store, and I wasn’t sure how the sizing worked. I didn’t want to pay for shipping and item tax without even knowing if I was going to love my purchase.

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How to Create an Email Newsletter [Checklist]

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When starting an email newsletter, you’re juggling a lot of balls in the air at once.

You have to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines — all while staying within the confines of email law (yes, there is such a thing).

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How to Create UTM Codes to Track Your URLs [UTM Builder]

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A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt.

You deserve your budget — and maybe need more of it — and you deserve to dedicate time to the marketing activities that work. Building UTM codes that track your campaigns’ success is the best way to prove it.

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12 Great Examples That Prove the Power of Repurposing Content

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Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.

Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.

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