Digital Marketing

Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It

Leave a Comment / Digital Marketing /

Back in the late ’90s (way back when), SEO was in its infancy.

It was almost like the Wild West — anything goes.

Since the rules were loose, both white hat and black hat SEO tactics began to develop.

While white hat tactics are an ethical way of improving your organic traffic and search rankings, black hat tactics go against guidelines set by search engines in an unethical way.

Is Negative SEO Hurting Your Traffic? What It Is & How to Avoid It Read More »

How to Automate Your Social Media Marketing Like the Pros

Leave a Comment / Digital Marketing /

As a millennial, social media has been around since I was in elementary school.

Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12.

Although using social media has been a daily habit for me since I was in high school, it wasn’t until I became a marketer that I understood the power of it.

How to Automate Your Social Media Marketing Like the Pros Read More »

17 Truly Inspiring Company Vision and Mission Statement Examples

Leave a Comment / Digital Marketing /

Think about those brands you purchase from over and over, even when there are cheaper options out there. Why do you choose the ones you choose?

Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you recommend a specific restaurant whenever out-of-towners ask for suggestions? Well, there’s a good reason for it.

17 Truly Inspiring Company Vision and Mission Statement Examples Read More »