Digital Marketing

15 of the Best Facebook Ad Examples That Actually Work (And Why)

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On average, Facebook is home to 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy.

For brands, posting on Facebook alone isn’t enough anymore, especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.

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8 Ways That HubSpot Engaged Its Online Community with Employee-Inspired Content

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This post is a part of Made @ HubSpot, an internal thought series through which we extract lessons from experiments conducted by our very own HubSpotters.

Consistent content creation is a cornerstone of community growth. To keep your community members returning regularly, they need to see new things each time they return.

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How to Create Infographics in Under an Hour [15 Free Infographic Templates]

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Wouldn’t it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.

But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.

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