How the Workplace Could Change for Marketers in 2020 [and Beyond]
Remember the TV show Mad Men?
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Digital Marketing
Help! My Brand Went Viral: 16 Small Brands That Made It Big
When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage.
Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to date.
When these global brands go viral, it’s not a huge surprise.
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10 Free Project Management Software Options to Keep Your Team On-Track
59% of U.S. workers say communication is their team’s biggest obstacle to success, followed by accountability.
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How HubSpot Manages a Giant Website With a Tiny Team
I can’t write a single line of code.
So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago.
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What Are Direct Costs & How Do They Differ From Indirect Costs?
It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex.
Before research and development, and before you even rent an office space, you might want to know how much money you’ll need to make your product. These are your direct costs.
What Are Direct Costs & How Do They Differ From Indirect Costs? Read More »
Features vs. Benefits: A Crash Course on Proper Messaging
Earlier, I was scrolling on LinkedIn and came across this ad.
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How to Leverage YouTube Advertising for Your Direct Response Campaign
While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new.
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What Does A/B Testing Have to do with Machine Learning?
To some marketers, A/B tests are a no-brainer.
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What a Social Media Target Audience Is and How to Find It
For my master’s program at Syracuse University, we were required to attend two immersion weekends.
These weekends were filled with networking events, guest speakers, and industry leader presentations.
The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.
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How One Marketing Agency Earns Radio, Local, and National Television Coverage
Most of us grow up with dreams of making it on TV or the local radio with headlines like “Local Man Does Good” or “Neighborhood Woman Breaks World Record”.
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