Features vs. Benefits: A Crash Course on Proper Messaging
Earlier, I was scrolling on LinkedIn and came across this ad.
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Digital Marketing
How to Leverage YouTube Advertising for Your Direct Response Campaign
While brand advertising on YouTube has been around for a while now, adopting the platform for direct response B2B advertising is relatively new.
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What Does A/B Testing Have to do with Machine Learning?
To some marketers, A/B tests are a no-brainer.
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What a Social Media Target Audience Is and How to Find It
For my master’s program at Syracuse University, we were required to attend two immersion weekends.
These weekends were filled with networking events, guest speakers, and industry leader presentations.
The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.
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How One Marketing Agency Earns Radio, Local, and National Television Coverage
Most of us grow up with dreams of making it on TV or the local radio with headlines like “Local Man Does Good” or “Neighborhood Woman Breaks World Record”.
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What Is Local PR and How Does It Work? [Examples]
![What Is Local PR and How Does It Work? [Examples]](https://blog.hubspot.com/hubfs/local-pr.jpg)
Let’s face it — building brand awareness isn’t the easiest task for a marketer. Trying to be a big voice in a field of so many is nothing short of difficult.
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What’s an Organic Search & How Do You Report on It?
Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants.
As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of athletic clothing.
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The 10 Best Blogging Platforms & How to Pick One
As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me back in the day. If I went up to the plate with a quality bat that I personally preferred swinging, I would feel more confident, boosting my chances of getting a hit. If I didn’t, I would most likely tap a dribbler back to the pitcher.
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5 Examples of Brands Newsjacking in 2019
Shortly after the announcement that Prince Harry and Meghan Markle were “stepping away” as senior members of the Royal Family, Madame Tussauds Wax Museum also made news by removing Harry and Megan from a wax display of the Royal family.
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6 Advertising Tips to Draw Customers In
Today, I was scrolling the Bon Appetit website, and by the end of my visit, I’d signed up for their newsletter.
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