9 of The Best Facebook Groups We’ve Ever Seen
Let’s face it: the way people are using and interacting with Facebook is shifting. The same can be said for businesses, too.
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Digital Marketing
35 Podcast Stats That Advertisers Need to Know in 2020
If you’re trying to connect with younger audiences, like millennials or Gen Z, odds are you’ve thought about creating a podcast for your brand.
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The Ultimate Guide to Email Marketing
The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs
When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% — the highest spike in Facebook ad prices over the previous 14 months.
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How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.
Without a blog, your SEO can tank, you’ll have nothing to promote on social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.
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A Marketer’s Crash Course to Hyperlocal Marketing
A couple of weeks ago, I was planning a trip to New York. I’d never been, so I was excited to start planning and figure out my itinerary.
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Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way
We’ve all been through it. You know: the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen.
Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.”
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HubSpot’s Guide to Building a Killer Marketing Team
We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they’re right about that.
Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are six absolute must-have positions that the majority of best-in-class B2B companies employ.
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How to Write Good Instagram Captions: 8 Bookmarkable Tips for Perfecting Your Copy
Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business.
But the hard work doesn’t end once you’ve taken that beautiful photo and edited it to perfection.
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