Gen Z is Entering The Workforce: 30 Stats Marketing Managers Need to Know
It’s hard to believe Gen Z is already old enough to start working.
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Digital Marketing
Twitter, Facebook, or Instagram? Which Platform(s) You Should Be On
When you begin implementing a social media strategy for your business, one of the first questions you’ll ask yourself is this one — Should my business be on Twitter, Facebook, or Instagram?
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25 of the Best Form Builder Tools for 2020
You’ve heard it before — forms are the gold standard when it comes to capturing leads, learning about industry trends, doing market research, and even just getting some customer feedback. It might be one of the older methods in the book, but old is gold.
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Why Marketers Need Responsive Emails in 2020
The other day, I received the following email from Adobe and opened it on my desktop at work:
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The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
With over 3.5 billion search queries on Google everyday, paid Google search — paying Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising.
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The Who, What, Why, & How of Digital Marketing
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.
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Your Bookmarkable Guide to Social Media Image Sizes in 2020 [Infographic]
![Your Bookmarkable Guide to Social Media Image Sizes in 2020 [Infographic]](https://blog.hubspot.com/hubfs/social-media-sizes-2.jpg)
Whether you’re choosing a cover photo, an image to share, or any other social media image, it’s important to get the dimensions right.
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A Comprehensive Guide to Local SEO in 2020
Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant.
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6 Brands That Used Social Media to Boost Their Subscriber List
More than likely, you’ve heard the debate on whether it’s more worthwhile to invest in email marketing, or social media marketing, to turn leads into customers.
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5 Ways 5G Will Impact Marketers
By the end of 2019, the four biggest U.S. cellular carriers rolled out 5G across the country.
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