The Ultimate Guide to Video Marketing
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel.
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Digital Marketing
2020 Social Media Trends, According to HubSpot’s Social Media Professor
If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts.
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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director
Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone.
The Ultimate Guide to Advertising in 2020
When you hear the word advertising, what comes to mind?
Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
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The Top 13 Best Email Marketing Services in 2020
Email marketing isn’t dead — in fact, it’s far from dead. Today, email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types. As a result, at growing companies, an email marketing service provider (ESP) is one of the first additions to a marketer’s tool belt — and for good reason.
Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of up to 4,400%!
Simply, email marketing services exist to make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication (among other things) to help you identify qualified leads, nurture those leads, and close more deals.
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How to Host an Inclusive Virtual Meeting, According to HubSpot’s Remote Work Manager
As HubSpot’s remote population has grown from a handful of folks to over 300 in the past few years, we’ve learned a number of lessons on how to pivot in-person communications into a virtual environment.
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7 Creative Ideas for Your Next Facebook Live Event, from HubSpot’s Social Media Campaign Manager
In 2016, Facebook released Live video on their platform. And in the past year, the time people spent watching Facebook Live has quadrupled. In fact, one in five videos on Facebook are now live streams.
9 Tips for Working With Teams in Different Timezones
As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company’s culture and ability to hire diverse talent.
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9 Tips for Working With Teams in Different Timezones
As remote work and satellite offices become more common, marketers are discovering that global teams can be incredibly beneficial to a company’s culture and ability to hire diverse talent.
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How to Pass a Video Interview in Just 7 Steps
Congratulations!
If you’ve landed on this post, it’s likely that your resume has impressed the hiring manager(s) at the company you’re applying to work for, and you’ve now been invited to interview. That’s a huge accomplishment.
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