From a marketing standpoint, the great benefit of online channels is the ability to track and measure how effective they are.
How to Bridge the Gap Between In-Person and Online Lead Generation Read More »
![How to Calculate ROI in Marketing [Free Excel Templates]](https://blog.hubspot.com/hubfs/how-to-calculate-ROI-marketing.jpg)
It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon.
But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what worked and what didn’t. And you can’t do that just by saying last month’s activities were “great” … “great” doesn’t pay the bills.
How to Calculate ROI in Marketing [Free Excel Templates] Read More »
Great content and attracting inbound links are major elements of your SEO strategy.
How to Use Internal Linking to Improve Your Website’s SEO Read More »
Nowadays, you can’t conduct a successful content marketing strategy without incorporating SEO methods.
Why You Should SEO-Optimize Your Content, Even if Your Goal Isn’t Organic Traffic Read More »
When I think of automation, my first thought is that judgment day from “The Terminator” is upon us.
However, conspiracy theories aside, automation can actually help marketers grow better and do their jobs more efficiently.
In fact, 29% of marketers are using automation to help them personalize customer engagement. Overall, marketers’ adoption of artificial intelligence has grown by 44% since 2017.
Everything You Need to Know About Business Process Automation Read More »
According to Hootsuite, Twitter has 145 million monetizable daily active users, and that number is growing. This and the open nature of the ecosystem makes it a great platform to put content in front of your ideal customers. At the same time, the Twitterverse is fast-paced. In fact, Moz estimates that the average lifespan of a tweet is only 18 minutes, which means that your posts have less time to capture their attention.
14 Time-Saving Tools for Managing Your Twitter Following Read More »
![5 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://blog.hubspot.com/hubfs/marketing-plan-1.jpg)
Do you take a good, hard look at your team’s marketing strategy every year?
You should. An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Think of it as a high-level plan that guides the direction of your team’s campaigns, goals, and growth.
5 Steps to Create an Outstanding Marketing Plan [Free Templates] Read More »
Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing . Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business?
How to Structure a Kick-Ass Marketing Team for Any Company Read More »
When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert.
How to Do A/B Testing: A Checklist You’ll Want to Bookmark Read More »
There are over 3.8 billion social media users across the globe.
As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them.
The Ultimate Guide to Social Media Analytics Read More »
