The biggest topic on everyone’s minds this year at INBOUND was the same as last year: AI. But the nature of the conversation has changed.
INBOUND 2024: Co-creating with AI to Drive Growth Read More »
As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients.
Best AI Tools for B2B Marketing in 2024 Read More »
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a whim with no plan or clue (practicing on my friend’s small business—oops). I just set the budget and let it run. Was it good? I’ll leave it up to you.
How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips Read More »
Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed.
Visual Storytelling: 10 Stunning Examples to Inspire You Read More »
I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process.
How to Create an SEO Budget for Max ROI Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
How to Create a Multilingual Content Strategy That Attracts and Converts More Customers Read More »
On my fridge, I’ve got a magnet my parents gave me that says, “Hold on… Let me overthink this.” So today’s marketing master’s third lesson really hits home for me.
Digital Marketer Jenna Kutcher Thinks You’re Overcomplicating It Read More »
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.
Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect Read More »
Market research is the backbone of all marketing, and we can’t skip it.
7 Top AI Market Research Tools in 2024 Read More »
You don‘t need to be a sneakerhead to know about New Balance—I know I’m not.
The 118-year-old footwear company is everywhere, from TV to film to neighborhood cookouts, despite changes in fashion, consumers, and how people find and purchase new products.
So, what‘s the brand’s secret sauce to staying relevant longer than we’ve been alive?
The Power of Partnerships and Innovation, according to New Balance’s Calvin Goncalves Read More »
