Digital Marketing

Do you take a good, hard look at your team’s marketing strategy every year?

Whether I’m walking into a restaurant, or passing by an advertisement through a windowpane, I seem to run into QR codes just about anywhere these days. I feel like this is the case for everyone now that 45% of shoppers claim to use marketing-related QR codes.

Have you been on a time crunch to create social media content?

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong).

Over the last few weeks, I‘ve been writing extensively about community management, what it is, and why it’s essential.

If, after reading my posts and doing your own research, you still need to figure out if it’s worth investing in, perhaps a quick pros and cons list will help you come to a decision.

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article).

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy.

Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them.

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X.