With the rise of marketing software and paid advertising, it’s no secret that social media platforms aren’t only a place for mutual connection and sharing among strangers — they’ve also grown into a place where companies can build a brand.
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In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media.
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![How to Improve Your Corporate Marketing Strategies [+ Examples]](https://blog.hubspot.com/hubfs/corporate-marketing-1.jpg)
I know I’ve talked about this before (if you’ve read some of my other blog posts, you might know this already), but I love Taco Bell’s marketing.
The quick-wit on Twitter, the upheaval in their branding a few years ago … I love it all.
The main reason I admire their corporate marketing is because it has a real brand story that I can relate to as a customer.
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61% of marketers say that generating leads and traffic is their biggest challenge.
It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can’t wait to see the engagement you earn from your audience.
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Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses. Otherwise, they’ll get crushed.
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As marketers, we spend hours planning every detail of each campaign, crafting the perfect copy and agonizing over fonts, colors, and spacing. We talk through our personas, target audiences, and messaging. We build emails from scratch, or lovingly modify templates to put our best foot forward with our email campaigns.scriber
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Eight seconds — on average, that’s the length of a human’s attention span. This means that if you’re a marketer, your content has to inspire, delight, and be seen as useful by your target audience … in less than eight seconds.
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![After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]](https://blog.hubspot.com/hubfs/Total-Deals-Created-COVID4.png)
The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing.
As your business grows and evolves, you’ll inevitably find yourself adding more applications to your growth stack. If those applications run on different platforms and can’t communicate effectively, you’re going to run into issues with data loss, duplication of efforts, and bottlenecks that slow your team down.
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