Digital Marketing

Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS.

Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear.

The next week, while I was watching E!, “Keeping Up With the Kardashians” came on, and Kim was shown modeling for a SKIMS photoshoot.

I had one of those moments where I thought “SKIMS is showing up everywhere!”

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8 Technical SEO Tools You Should Be Using Today

Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear the word technical.

So what is technical SEO? It is essentially the more involved optimization tweaks that help give your content the best chance it can have to rank for relevant keywords and phrases. Technical SEO allows you to focus on analyzing how well the search engines are crawling and accessing your website.

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How to Promote Your Local Business

Last year, I decided that I wanted to invest in personal training.

As a lifelong sedentary person, I realized that I didn’t know how to start, so I went to the almighty Google machine.

I typed in “personal trainers Orange County,” looked at the top results, and examined the reviews.

Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen on their website) and the most highly rated.

When searching for a local business, this approach and process isn’t unique.

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