Digital Marketing

I’m willing to bet we’ve all heard a few hard-and-fast rules when it comes to creating a resume.

In 2020, the era of digital transformation is in full swing.

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else.

There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice.

Have you ever heard the term “analysis paralysis”? It’s the concept that too many choices can inhibit a person’s ability to make a decision.

It’s like when a visitor is on your website and there are too many places to look or there’s a confusing design.

When this happens, visitors won’t convert.

Creating content can feel discouraging.

Say there’s a mattress company that’s just designed a revolutionary new waterbed. Upon the model’s release, sales are less than stellar, and the business is struggling to make headway in the unforgiving, dog-eat-dog world known more commonly as the waterbed industry.

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts.

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19.

In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.

In December 2018, Netflix viewers were introduced to the platform’s first interactive film, Black Mirror: Bandersnatch.