![5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn]](https://blog.hubspot.com/hubfs/try-before-buy.jpg)
Recently, I took a leap of faith, and bought leggings online.
I was nervous because of the obvious: I couldn’t see the leggings in person or try them on in-store, and I wasn’t sure how the sizing worked. I didn’t want to pay for shipping and item tax without even knowing if I was going to love my purchase.
5 Brands That Let You Try a Product Before Buying It [What Marketers Can Learn] Read More »
When starting an email newsletter, you’re juggling a lot of balls in the air at once.
You have to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines — all while staying within the confines of email law (yes, there is such a thing).
How to Create an Email Newsletter [Checklist] Read More »
A crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss (and the company) that you’re worth your salt.
You deserve your budget — and maybe need more of it — and you deserve to dedicate time to the marketing activities that work. Building UTM codes that track your campaigns’ success is the best way to prove it.
How to Create UTM Codes to Track Your URLs [UTM Builder] Read More »
If your business has a web presence, odds are you support it with marketing tools — plural. If your marketing efforts rely solely on a single, siloed application, you’re selling yourself short.
The Ideal Marketing Stack for Every Stage of Your Business Read More »
Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.
Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords.
How to Create an SEO Strategy for 2020 [Template Included] Read More »
As marketers, we know that search engine optimization (SEO) is necessary. It helps webpages rank highly on search engine results pages (SERPs). After all, 67% of all clicks go to the first five organic search results on Google.
So for traffic, SEO is a must.
How to Use SEO Data to Make Better Marketing Decisions Read More »
With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today.
For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?
Everything You Need to Know About Ecommerce Marketing Read More »
Stagnant organic traffic is the last thing you want to see when reviewing metrics, but it’s an issue that every marketer deals with at some point.
Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is.
12 Great Examples That Prove the Power of Repurposing Content Read More »
How many characters of text can News Feed ads have again? What about image dimensions for the Right Column sidebar?
Between various image sizes and character requirements, figuring out how to optimize your Facebook ads for the various page spaces and ad objectives available to you can get pretty confusing.
Facebook Ad Specs & Sizes in 2020: an Updated Guide Read More »
In 2020, workplaces are embracing remote work options more than ever before.
40 Remote Work Stats to Know in 2020 Read More »
