The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to build an owned audience that gets results.
The Ultimate Guide to Email Marketing Read More »
When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% — the highest spike in Facebook ad prices over the previous 14 months.
The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs Read More »
You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.
Without a blog, your SEO can tank, you’ll have nothing to promote on social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.
How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates] Read More »
A couple of weeks ago, I was planning a trip to New York. I’d never been, so I was excited to start planning and figure out my itinerary.
A Marketer’s Crash Course to Hyperlocal Marketing Read More »
We’ve all been through it. You know: the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen.
Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.”
Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way Read More »
We all know the age-old expression, “There is more than one way to skin a cat.” Though I’ve never tried, I’m going to guess they’re right about that.
Likewise, there are many different ways to build a high-performing, growth-focused marketing team. However, in my experience, I have found that there are six absolute must-have positions that the majority of best-in-class B2B companies employ.
HubSpot’s Guide to Building a Killer Marketing Team Read More »
Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business.
But the hard work doesn’t end once you’ve taken that beautiful photo and edited it to perfection.
How to Write Good Instagram Captions: 8 Bookmarkable Tips for Perfecting Your Copy Read More »
You might know your Instagram content is good, but imagine how much better it will seem if it looks like 10,000 people agree.
Why You Shouldn’t Buy Instagram Followers (& What to Do Instead) Read More »
It’s hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media.
Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it’s clear why businesses choose to advertise and promote themselves through this medium.
The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising Read More »
Consider this — you’re trying to add the final slides to an important presentation, but you can’t seem to finish. Secretly, you want a change of scenery. You either want to pull up a game of solitaire on your laptop, or play Words With Friends on your phone.
Why Playing Games at Work Could Increase Productivity and Employee Satisfaction Read More »
