As a writer, I’ve never been very good at math. I know … shocking.
Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science.
However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
The Plain English Guide to Return on Ad Spend (ROAS) Read More »
![How to Develop a Successful Marketing Mix Strategy [+ Templates]](https://blog.hubspot.com/hubfs/what-is-marketing-mix.jpg)
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s.
How to Develop a Successful Marketing Mix Strategy [+ Templates] Read More »
As William Shakespeare once wrote, “To be or not to be, that is the question.”
Marketers have a similar classic debate and that is: gated versus ungated content.
While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it’s not an open and shut case.
Gated Content: What Marketers Need to Know Read More »
You’ve likely heard of Software as a Service, or SaaS.
The Ultimate Guide to iPaaS (Integration Platform as a Service) Read More »
In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before.
How HubSpot Video Managers Coordinate and Produce Content Remotely Read More »
As marketers, we know the importance of making data-driven decisions.
The more data we know about our audience — from how many are being reached to how many engage with our content — the more we’re able to make effective marketing moves.
The Ultimate Guide to Social Testing Read More »
![How to Create a Social Media Report [Free Template]](https://blog.hubspot.com/hubfs/social-media-report.jpg)
Social media is an undeniably powerful channel for marketing in 2020.
How to Create a Social Media Report [Free Template] Read More »
As a Boston-based young professional, the biggest product I’ve had to invest in was an over-priced apartment.
And this year, with apartment tours going fully virtual, I’ve found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer’s journey.
Why Marketers Should Implement User-Generated Content: 23 Stats to Know Read More »
When content marketing was gaining steam, there were really only a few techniques you could leverage.
On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles.
That was pretty much it.
12 of the Best Marketing Techniques for 2020 Read More »
If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?”
What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? Read More »
