Have you ever come across a post on LinkedIn or Instagram from your favorite celebrity or influencer, explaining how they use their own brand’s services or products?
You know what I’m talking about. Maybe your favorite Instagram influencer just posted a photo, with the caption explaining how the photo editing packs she curates have helped her become a better photographer.
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It’s probably safe to assume a major part of your marketing strategy today is digital. Consumers and businesses alike are almost always online and on-the-go — and you want to be able to reach them and observe their behavior where they spend their time.
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The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances. We’re all learning how to operate in a “new normal” that’s constantly changing.
Throughout the history of business, marketing and sales teams have repeatedly run into the same problem: misalignment.
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Does your business offer international services, but you’ve found it hard to connect with global customers in a personalized, cost-effective way? Do you, as a marketer, struggle with offering one-on-one experiences with customers when you’re not online?
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More companies are using Instagram than ever before — there are now over 25 million businesses on Instagram, most of which are small businesses.
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When working remotely, you’ll likely notice some unique challenges arise that aren’t necessarily roadblocks you’d experience in a shared office.
Additionally, as a career-minded professional, you might also have fears related to being isolated or unseen. For example, you might ask yourself, “Am I missing something important?”, “Do people think I’m actually working?” or “Is it even possible to move up the ladder in a remote position?”
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Today, you and your team are expected to perform at the same level no matter where you’re working from.
With the help of internet connection, it’s relatively easy for us to get most our daily work done, whether it’s related to publishing a blog post, sending a follow-up email, conducting a video call with a team member of prospect, or setting up a workflow to nurture prospects and customers in your CRM.
So you’ve just finished redesigning your website. You’re excited, it looks great, and you’re patting yourself on the back. Before you start parading around this new great design like a kid showing off their new toy, you want to give it a whirl and see how it all looks from a visitor’s perspective.
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Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds.
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