Where and How Often Do Consumers Watch Live Video? [New Data]
By 2027, the live video market is expected to surpass $184 billion. And brands are taking notice.
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Digital Marketing
10 Content Marketing Analytics Tools That Finally Do What You Need
70% of companies are actively investing in content marketing, and 60% regard it as an important part of overall strategic planning. These points emphasize the need for a strong content marketing strategy.
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7 Companies Hosting Great Virtual Conferences
In April 2020, I attended the two-hour special “ACM Presents: Our Country“. In my pajamas with a bowl of popcorn, I was able to watch Miranda Lambert, Thomas Rhett, and Florida Georgia Line perform from their own living rooms.
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7 Steps to (Effectively) Branding Your Business on a Budget
In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.
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8 Engaging Examples of Interactive Storytelling in Content Marketing
As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.
Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects’ attention long enough to deliver a message.
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The Ins and Outs of Writing Long-Form Content
Let’s talk about content.
More specifically, long-form content.
Not only that, but why it’s a good idea to have on your website.
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5 Ways to Use Audio in B2B Marketing
Whether you prefer to stream music in the car or listening to the hottest podcasts — odds are there’s some form of audio content that you love to consume.
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Think You Know LinkedIn? 8 Common Myths Debunked
Ever wonder what happens when you hit the magical “500+ connections” level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?
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5 Areas of Marketing You Should Practice the “Less is More” Approach
This crisis has created a need to do a lot more with less resources.
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How 7 Brands Are Using LinkedIn Live to Reach Their Audiences
While you might have been going live on both Facebook and Instagram since 2016, LinkedIn has recently decided to join the live streaming platforms.
In fact, in February 2019, LinkedIn Live was launched to individual users. It was just recently announced that LinkedIn Live would also become available to business pages.
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