How AI Tools Dropped One Agency’s Reporting Time by 97%
As marketers in 2020, there’s one major thing that we have in common: We’re driven by data.
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Digital Marketing
Remote Smarketing 101: How to Align Distributed Marketing and Sales Teams
To create the optimal customer experience, it’s undeniably critical your sales and marketing teams are well-aligned.
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How to Become an SEO Expert, According to HubSpot’s SEO Team
Braden Becker’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.
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42 of the Best Affiliate Programs That Pay the Highest Commission
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
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9 Ways Healthcare Marketers Should Utilize Social Media
Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare lagged behind. In fact, a survey by Greystone in 2015 reported that most healthcare marketers considered their efforts behind the curve compared to other industries.
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6 Amazing Ways to Use Facebook Local Awareness Ads
I love learning, and recently, I’ve been pondering taking an online course or two at a local college, just to sharpen my marketing and communications skills.
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The Ultimate Guide to Local Marketing
When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood. As I got comfortable and established myself as a new Wrigleyville resident, I made a very important friend in Google.
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How to Create a Product Launch Email [Outlines + Templates]
![How to Create a Product Launch Email [Outlines + Templates]](https://blog.hubspot.com/hubfs/product-launch-email.jpg)
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share.
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How to Write an Incredibly Well-Written Executive Summary [+ Example]
Whether you’re an entrepreneur looking for investors for your small business, or the CEO of a large corporation, a business plan can help you succeed and is a critical component for long-term growth.
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Tips & Templates for Truly Memorable Product Announcements
Your organization spends time and money researching, developing, and implementing a great product. The next (ongoing) step is to bring awareness to that product and its changes. That’s where you come in. In the product marketing space, you have three main goals: increase the number of users, improve adoption and loyalty of those users, and reduce churn. As the development team continues to reduce friction by adding or improving features, users must be made aware of these changes so you can fuel your flywheel.
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