Digital Marketing Archives - Page 289 of 329

Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Leave a Comment / Digital Marketing / Tipper2010

A library visitor takes a picture of herself for the library's user-generated content marketing campaign.

As a Boston-based young professional, the biggest product I’ve had to invest in was an over-priced apartment.

And this year, with apartment tours going fully virtual, I’ve found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer’s journey.

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12 of the Best Marketing Techniques for 2020

Leave a Comment / Digital Marketing / Tipper2010

When content marketing was gaining steam, there were really only a few techniques you could leverage.

On a typical day, you’d write a blog post, hope it ranked on Google, send it to your email subscribers, and post it to your social media profiles.

That was pretty much it.

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What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

Leave a Comment / Digital Marketing / Tipper2010

If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?”

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? Read More »

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

Leave a Comment / Digital Marketing / Tipper2010

If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?”

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? Read More »

How to Write a Great Email Signature [+ Professional Examples]

Leave a Comment / Digital Marketing / Tipper2010

The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day.

A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something you’re working on.

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9 LinkedIn Ad Case Studies That Marketers Can Learn From

Leave a Comment / Digital Marketing / Tipper2010

When you think about social media marketing, what’s the first platform that comes to mind? For many marketers, it’s probably Facebook or Instagram. But if I were to pick one, I’d go with LinkedIn.

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How to Be a Better Marketer Through Mindfulness and Meditation

Leave a Comment / Digital Marketing / Tipper2010

A marketer practices mindfulness and meditation tactics.

Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?)

But a few summers ago, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit.

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The Plain-English Guide to Negative Keywords

Leave a Comment / Digital Marketing / Tipper2010

When I woke up this morning, I groggily shuffled to my kitchen, where I made a distressing discovery: I was out of coffee grounds.

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7 YouTube Features That Will Help You Get More Views

Leave a Comment / Digital Marketing / Tipper2010

A marketer films a marketing video and uploads it to YouTube to get views.

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time?

7 YouTube Features That Will Help You Get More Views Read More »

How to Hire a Freelance Web Developer

Leave a Comment / Digital Marketing / Tipper2010

So your company is growing. Things are exciting. Everyone is motivated and ideas are coming in from left and right.

Then it happens.

You say something along the lines of, “Wouldn’t it be cool if we could build [revolutionary idea here]? It would cut costs/generate a ton of new leads/change the way we operate.”

How to Hire a Freelance Web Developer Read More »