You’ve had the thought. You know — the one that kicks in on your way to the store, during the daily traffic jam, or underneath your subconscious before you fall asleep each night: I should make a podcast.
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I’ll admit it — I love online shopping. Recently, I’ve been shopping online more than ever.
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You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.
12 Social Media Tools You Need to Use in 2020 Read More »
As a legally blind person who’s held roles that involve editing, design, and highly visual tasks, I thought I had it easier than a lot of other visually impaired people in my field.
25 Stats That Prove Why Workplaces Need to Embrace Diversity Read More »
As a marketer, reading trending predictions or industry forecasts is the norm.
But sometimes you just want to pull a Regina George and say, “Stop trying to make fetch happen. It’s not going to happen.”
We’ve all been there, especially with social media predictions.
4 Predictions Marketing Experts Got Wrong About Social Media in 2020 Read More »
When I open up Pinterest, I’m in trouble.
That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more.
In the past, I’ve purchased items directly from Pinterest. I’ve also pinned content to my boards so I can refer to them in the future, use them as inspiration, or share them with my friends.
Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest, why wouldn’t marketers want to be on the platform? Not to mention 90% of users say they look to content on the network to make purchase decisions.
So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions?
In this guide, we’ll cover the answer to that question as well as which Pinterest marketing strategies you should implement, how small businesses can benefit from the platform, and which tools you can use to ensure your Pinterest marketing strategy works for your business.
The Ultimate Guide to Pinterest Marketing Read More »
There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you’re doing it right.
Here’s how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram.
How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas) Read More »
For the last few weeks, my husband and I have been ordering more takeout than ever.
As we were trying to find a restaurant to order from, we came across an online ad for one of our favorite local restaurants that just started offering delivery.
We were so excited and immediately placed an order.
That’s why local pay-per-click (PPC) can be a great option for local businesses.
The Plain-English Guide to Local PPC Read More »
If you were to take a quick scroll down my Instagram feed, you’d see the three types of accounts I follow: reality TV stars, musicians, and food bloggers.
Yes, you read that right: food bloggers. And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it’s not an out of the ordinary practice.
Does Your Blog Need Its Own Social Media Channels? Read More »
In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide.
How 5 Brands Use WhatsApp For Marketing Read More »
