Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates, AT&T launched the first banner ad, and the CRM industry was just starting to thrive.
The Ultimate List of Types of Marketing [41 and Counting] Read More »
The other day I decided that I wanted to buy some comfortable outfits to wear around the house.
As I was online shopping, I started to fill out my shipping information in the online form.
However, the form had a requirement that the “City” field could only be 20 characters long. Now, the city I live in is three words, and 22 characters typed out.
Forms Testing: What It Is & How to Do It Read More »
So… you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve.
The Ultimate Guide to Building a Website Redesign Strategy Read More »
Say I’m in the process of developing a new waffle iron. It’s going to be capable of perfectly detecting when a waffle is golden brown no matter the volume or thickness of the batter. We’re talking about next-level waffle technology. It could be an absolute game-changer, but in this scenario, something goes horribly wrong.
Product Strategy: Defining a Product’s Purpose and Plan Read More »
As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing.
5 Noteworthy Examples of Corporate Social Media Policies Read More »
Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention.
10 Social Media Fails to Avoid in 2020 Read More »
Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly.
How HubSpot’s Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days Read More »
When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see “somewhat slower” or “much slower” growth in the next year as a result of the global pandemic and economic climate.
4 Pivots Companies Are Making in Light of COVID-19 [New Data] Read More »
![Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly]](https://blog.hubspot.com/hubfs/image-3934.png)
The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing.
