Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. The cycle continues and business grows.
The Beginner’s Guide to Conversion Rate Optimization (CRO) Read More »
Think about all the times you’ve signed up for things in your life. Did you once download Evernote? Dropbox? Spotify? Maybe you’ve even taken a class on General Assembly.
Each one of these signups is likely a result of an effective call-to-action (CTA).
39 Call-to-Action Examples You Can’t Help But Click Read More »
A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage.
Content Mapping 101: The Template You Need to Personalize Your Marketing Read More »
In light of the evolving situation around the COVID-19 pandemic, the Australian Government has released a number of economic responses to support individuals, households and businesses and improve stability in this particularly volatile environment.
How Small Businesses Can Take Advantage of the Australian Stimulus Package Read More »
When I was in college, I had a mentor during my summer internship. When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content.
“It sounds like you want to be a content manager,” she said.
What Are Content Managers, and How Do You Become One? Read More »
No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day?
I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.”
11 Cover Letter Templates to Perfect Your Next Job Application Read More »
![11 of the Best Professional Bio Examples We've Ever Seen [+ Bio Templates]](https://blog.hubspot.com/hubfs/woman%20looking%20at%20laptop%20at%20professional%20bios.jpg)
Is your professional bio as good as it can be?
11 of the Best Professional Bio Examples We’ve Ever Seen [+ Bio Templates] Read More »
“G-R-O-W-T-H”: a simple, six-letter word that has become remarkably difficult to say in recent weeks.
HubSpot’s CCO on Why We Need to Talk About Growth Read More »
Here’s a fun little challenge for you: name three marketing strategies you’d recommend to someone who’s getting their start in the field. Easy, right?
This is what I’d suggest — social media marketing, email newsletters, and content offers.
The Most Underrated Online Marketing Tactics You’re Probably Not Taking Seriously Read More »
Raise your hand if you’d rather watch a video to learn something new than read about it.
Go ahead — you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense — we are a society of video streamers. (I mean, hello, Netflix.)
How to Live Stream Successfully: A Preparation Checklist for Marketers Read More »
