Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter.
For the last several months, we’ve been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day.
A Look Back at How COVID-19 Impacted Businesses in Q2 Read More »
In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they’ve driven traffic from different regions to their site is through international SEO.
How SEO is Different Around the World, According to HubSpot Content Strategists Read More »
In 2008, the Great Recession was all over the news. At 14, I didn’t exactly know what that meant. However, I understood that my parents were struggling financially.
While it was the first economic crisis I was old enough to remember, it isn’t the only economic downturn we’ve seen, nationally or internationally.
How These 7 Companies Thrived During the Recession Read More »
“Really? We’re talking about QR codes?”
How to Make a QR Code in 8 Easy Steps Read More »
We complain about spending countless hours in unproductive and mismanaged meetings.
14 of the Best Meeting Scheduler Tools to Organize Your Day Read More »
When internal talent is stretched thin and in-house teams are struggling to get campaigns over the line, outsourcing marketing tasks to a specialist third-party can alleviate a ton of the operational pressures your team might be facing.
When You Should (and Shouldn’t) Outsource Your Marketing Read More »
Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it’s a difficult strategy to manage.
How to Use Account Mapping to Build an Effective ABM Campaign Read More »
As a writer, I’ve never been very good at math. I know … shocking.
Most marketers can relate, because as a bunch, we tend to be better at English and history than math and science.
However, as a marketer, we need to be able to analyze data and calculate the effectiveness of an article or campaign, even though math might not be our strong suit.
The Plain English Guide to Return on Ad Spend (ROAS) Read More »
