How Marketers Can Leverage WhatsApp’s New Payments Feature
Since launching over a decade ago, WhatsApp has gained popularity all over the world.
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Digital Marketing
17 Blogging Mistakes to Avoid in 2020, According to HubSpot Bloggers
Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!”
That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer job. But when they actually sit down to write their first couple of posts, it hits them: This is way harder than I thought.
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5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy
This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot’s Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing’s Content Marketing Playbook for Times of Crisis
The COVID-19 pandemic has produced a plethora of paradoxes.
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Tried-and-True Tips for Sales and Marketing Alignment
My interest in sales and marketing alignment best practices started when our Latin American sales team grew a ton in just a few weeks.
Suddenly, communication between Sales and Marketing (nicknamed “smarketing”) was much harder to get right. When we were a smaller team, I could meet one-on-one with each salesperson and talk about how we could help generate more (and better) leads … but that wasn’t scalable as we grew.
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5 Things Gen Z Will Spend Money On & Why Marketers Need to Care
With a purchasing power of more than $143 billion, Gen Z is expected to shake up the retail industry.
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8 Modern Tips for Marketing to Millennials
You’ve seen the articles lamenting the death of certain industries and changing consumer attitudes, all paying tribute (negatively or positively) to a certain generation born in the 80s and 90s. It seems that journalists love to write about Millennials and marketers love to analyze them. Why, though?
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It’s the Little Things: How To Write Microcopy
Earlier today, I visited Yelp to order lunch. What I always really liked about the site is how easy it is to navigate. If I were accessing the website for the first time, I wouldn’t have any worries about how to use it to my benefit.
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Totally Free Microsoft Excel Templates That Make Marketing Easier
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?”
And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially in digital marketing.
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What Is a Whitepaper? [FAQs]
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business.
The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution.
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The Ultimate Guide to PPC
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising?
Despite the fact that 45% of small businesses use paid ads, pay-per-click is still a concept that eludes many of us. But if half of small businesses are using it, we just can’t afford to ignore this channel, no matter how perplexing.
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