Digital Marketing

Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there’s little time to think about marketing strategies that prove successful and are feasible for a startup’s teams to execute.

The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances.

Why do people really quit their jobs?

My morning routine is generally pretty straightforward: I wake up, do yoga, shower and get ready for work, then visit my favorite music websites to get my daily fix on the latest news.

Using Instagram for marketing purposes is rapidly growing in popularity, with over 70% of companies using the platform in 2017, compared to less than 50% in 2016.

You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords. 

I can’t count how many times I’ve come up with an idea and immediately said to my friends, “I should start a business!” I never do, but if I did, I know it would be online.

Why? Well, in 2018, online businesses generated over $2 billion in revenue. If shopping online wasn’t as popular a couple of years ago, it definitely is now.