Digital Marketing

Think of all the content you create — the good, the bad, and the ones that take a scary amount of time.

Your audience no longer wants you to buy their attention — they want you to earn it.

This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.

Optimizing your website to generate leads is a no-brainer. But unfortunately, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in.

The first thing I do when I wake up is turn off the alarm on my phone and then scroll through Instagram.

While I wish I was kidding, I’m definitely not.

As a consumer, Instagram is one of my favorite platforms. I get to see fun and inspiring content that’s also helpful and entertaining.

However, as a marketer, nailing Instagram isn’t as easy as waking up and being inspired.

It’s no secret that LinkedIn operates one of the largest professional networks on the Internet.

In fact, the platform has 690+ million members in over 200 countries and territories.

That’s why it’s important for marketers to be active on LinkedIn. But how do you get your network to engage with your posts?

In case you didn’t know, email usage is at an all-time high. More than 3.7 billion people use email worldwide.

With the rise of marketing software and paid advertising, it’s no secret that social media platforms aren’t only a place for mutual connection and sharing among strangers — they’ve also grown into a place where companies can build a brand.