How to Write the Perfect Page Title With SEO in Mind
In high school, the hardest part of writing an essay for me was coming up with the title.
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Digital Marketing
How to Write an Effective Communications Plan [+ Template]
Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent?
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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]
![Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]](https://blog.hubspot.com/hubfs/COVID-19-Benchmark-Data-5.png)
The economic impact of COVID-19 is undeniable. Businesses all across the globe are learning how to adapt to these new circumstances and we’re all learning how to operate in a “new normal” that’s constantly changing.
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The Ultimate Guide to Video Marketing
Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel.
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The Evolution of Content Marketing: How It’s Changed and Where It’s Going in the Next Decade
A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. It lets you establish authority in your space, project legitimacy, and build trust between you and who you’re trying to reach.
The Ultimate Guide to Advertising in 2020
When you hear the word advertising, what comes to mind?
Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations?
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2020 Social Media Trends, According to HubSpot’s Social Media Professor
If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts.
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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director
Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone.
The Top 13 Best Email Marketing Services in 2020
Email marketing isn’t dead — in fact, it’s far from dead. Today, email marketing continues to be a critical strategy for marketing (and sales teams) across an array of industries and business types. As a result, at growing companies, an email marketing service provider (ESP) is one of the first additions to a marketer’s tool belt — and for good reason.
Email marketing remains a quick and effective way to engage and nurture leads into loyal customers. It’s also extremely cost-effective — some studies show an ROI of up to 4,400%!
Simply, email marketing services exist to make the process of email marketing simpler — they have features and capabilities that enhance and streamline email communication (among other things) to help you identify qualified leads, nurture those leads, and close more deals.
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How to Host an Inclusive Virtual Meeting, According to HubSpot’s Remote Work Manager
As HubSpot’s remote population has grown from a handful of folks to over 300 in the past few years, we’ve learned a number of lessons on how to pivot in-person communications into a virtual environment.
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