Digital Marketing

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. 

For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and Megan Fox.

It makes me think of the Autobots doing all our marketing — which would be pretty cool.

In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes.

When McDonald’s first opened its doors, they had two items on the menu: burgers and fries. After surveying competitors, the founders saw that in order to stand out as a food company, they had to be different. Instead of offering a multitude of menu options, they decided to hyper-focus on the bestsellers, which catapulted their customer satisfaction.

Growing up for me, becoming an influencer wasn’t a job someone could aspire to be.

But nowadays, it’s a job that kids dream of and an industry that impacts young adults purchasing decisions.

In fact, in 2019 22% of Gen Z, 20% of millennials, and 16% of Gen X have made a purchase inspired by an influencer post on social media.