Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook.
Facebook’s Testing New Email Marketing Tools: Here’s What We Know So Far Read More »
As inbound marketers, we care about creating lovable experiences for our website visitors — but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge.
Should Marketers Use Pop-Up Forms? A Comprehensive Analysis Read More »
It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B. Sure, capturing attention is part of the battle, but what happens when a prospect visits your website and sees nothing but some product descriptions and a pricing page?
The 5 Kinds of Digital Marketing Collateral You Should Be Creating Read More »
The initial phase of starting your blog is one of the most fun and exciting parts of your journey.
12 Tried-and-True Ways to Promote Your Blog Posts Read More »
83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram?
How 6 Brands Use Instagram Live in Their Marketing Strategy Read More »
With a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes.
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy Read More »
My role at HubSpot is the French Marketing Automation Manager — essentially, I’m in charge of the marketing automation for HubSpot leads and free users in our French market. This past January, we noticed that one of our key automation programs — our onboarding and nurturing email program for our free users — was dated and needed a revamp.
Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike.
The Ultimate Guide to Instagram Stories Ads in 2020 Read More »
When it comes to designing or redesigning a website, it’s easy to get hung up on the aesthetics.
9 Guidelines for Exceptional Web Design, Usability, and User Experience Read More »
When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”
