Earlier today, I learned about a type of page that would load “almost instantaneously.” Well, with a rap like that, I had to test this out for myself. So, I went to Tasty, a cooking website, on my desktop and on my phone to test the loading times for each. The homepage for both took one second to load and display. That was impressive.
Google AMP Helps You Make Stunning Web Experiences. Here’s How. Read More »
For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19.
In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread.
Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data] Read More »
The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed.
The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time.
How Dynamic Content Makes Your Marketing More Personal Read More »
There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right?
The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to pay for it.
How to Master Content Marketing on LinkedIn Read More »
If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze.
Sometimes it can be confusing and overwhelming.
How to Audit Your PPC Campaign & Identify Metrics for Success Read More »
When I graduated from college a few years ago, there were a couple of lessons that stuck with me.
First, as a journalism student, I was taught to never write a conclusion for an article.
While this became a habit, it’s something I’ve had to unlearn as a marketing writer because you need to write a conclusion in your blog posts.
9 Ways to Crush the End of a Blog Post Read More »
The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page.
How to Create a Landing Page: The Simple Step-by-Step Guide Read More »
Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.
77 Essential Social Media Marketing Statistics for 2020 Read More »
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan.
Do you know who your business’s buyer personas are? And if so, how much do you know about them?
How to Create Detailed Buyer Personas for Your Business [Free Persona Template] Read More »
To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From your landing page to your checkout page, every aspect of your ecommerce website needs to be carefully designed.
But building a user path that successfully balances an enjoyable shopping experience with a clear path to conversion is easier said than done.
How to Design Your Ecommerce Site for More Conversions Read More »
