Bing PPC Ads: How They Work (and Compare to Google Ads)
If Googling has ever let you down, you may have come across another search engine called Bing.
Bing PPC Ads: How They Work (and Compare to Google Ads) Read More »
If Googling has ever let you down, you may have come across another search engine called Bing.
Bing PPC Ads: How They Work (and Compare to Google Ads) Read More »
When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling.
I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
How to Determine a Bidding Strategy for Different Types of Ads Read More »
Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course).
The Ultimate Timeline of Google Algorithm Updates (+ Recommendations) Read More »
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.).
Understand Market Penetration and How to Create a Strategy Read More »
Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.).
How to A/B Test Your Pinterest Ads: A Step-by-Step Guide Read More »
When I first moved out of my parent’s house, my spending was out of control. I bought take-out regularly, new clothes often, and fun products frequently.
However, I quickly realized that I was spending too much money on unnecessary things.
15 Effective Ways to Cut Costs in Business Read More »
Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you’re trying to reach is changing.
The New Rules of Marketing [2020 Edition] Read More »
Over the past few years, Instagram has seen exponential growth — from one million users in December 2010 to over one billion in 2020.
How to Use Instagram: A Beginner’s Guide Read More »
When I was getting married, one of the main tools that helped me in my planning was Pinterest. In fact, that’s usually the number one place I go to when I’m planning a party.
However, Pinterest isn’t just used for event planning. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.
The Marketer’s Guide to Using Pinterest to Grow a Business Read More »
As marketers, it can be difficult to continue to produce high-quality content when we don’t feel creative or inspired.
Discover Your Writing Genius: 8 Tips for Doing Your Best Work in 2020 Read More »