The Critical Role Ethics Plays in Modern Marketing
As much as it might be difficult to define what “ethics” is in relation to marketing, it’s easy to define what it isn’t.
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Digital Marketing
The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool
The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach.
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21 Examples of Successful Co-Branding Partnerships (And Why They’re So Effective)
Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products are the result of two separate brands working together.
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7 Creative Company Profile Examples to Inspire You [Templates]
We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a result.
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The Best 16 Landing Page Builders for Any Business
Lead generation is essential for driving sales and growing an online business.
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10 Zoom Backgrounds HubSpotters Love
When I first started working remotely, I quickly realized that I didn’t like the available backdrops in my house.
First, there’s the cluttered living room. Then, there’s the rarely spotless kitchen. Or I could go with the yellow wall.
That’s when I started looking into Zoom backgrounds.
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8 Innovative & Inspiring Examples of Augmented Reality in Marketing
For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
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Bing PPC Ads: How They Work (and Compare to Google Ads)
If Googling has ever let you down, you may have come across another search engine called Bing.
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How to Determine a Bidding Strategy for Different Types of Ads
When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling.
I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
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The Ultimate Timeline of Google Algorithm Updates (+ Recommendations)
Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course).
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