Staff at MacEwan University, a school in Edmonton, Canada, received an email from a major vendor stating they had recently changed their electronic banking information and needed payments to be sent to a new account.
What Is Phishing and How Can You Protect Your Business From an Attack? Read More »
Choices are hard.
And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re blogging about.
Which Format Is Right for Your Next Blog Post? Read More »
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters.
At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.
Bringing Universities and HubSpot Clients Together: An Experiment in Applied Learning Read More »
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.
Ten years ago, people still relied on morning papers for news.
How to Write a Press Release [Free Press Release Template + Examples] Read More »
Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts.
Did you know that marketing automation can lead to a 14.5% increase in sales productivity?
How to Set Up Automated Email Marketing Workflows (+ Examples) Read More »
If asked you to list the most valuable things you own, how would you answer? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question.
The Ultimate Guide to Cybersecurity Read More »
For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it.
Is Page One Overrated? The Truth About Organic Search Results Read More »
For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and Megan Fox.
It makes me think of the Autobots doing all our marketing — which would be pretty cool.
The Top Benefits of Marketing Automation Read More »
In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes.
What’s an Implementation Partner & How Do You Work With One? Read More »
According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them.
Do AR Product Previews Actually Lead to Purchases [New Research] Read More »
