The Best 16 Landing Page Builders for Any Business
Lead generation is essential for driving sales and growing an online business.
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Digital Marketing
10 Zoom Backgrounds HubSpotters Love
When I first started working remotely, I quickly realized that I didn’t like the available backdrops in my house.
First, there’s the cluttered living room. Then, there’s the rarely spotless kitchen. Or I could go with the yellow wall.
That’s when I started looking into Zoom backgrounds.
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8 Innovative & Inspiring Examples of Augmented Reality in Marketing
For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
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Bing PPC Ads: How They Work (and Compare to Google Ads)
If Googling has ever let you down, you may have come across another search engine called Bing.
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How to Determine a Bidding Strategy for Different Types of Ads
When I first learned how to ride a bike, I remember being scared. It was a daunting process because I’d never done it before and was terrified of falling.
I actually remember feeling similarly when I first started getting into paid advertising campaigns at the marketing agency I worked at. The first time doing anything can be an intimidating process.
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The Ultimate Timeline of Google Algorithm Updates (+ Recommendations)
Google is a fickle beast. The search engine is imperative to the success of your web content, but no one truly knows how the Google algorithm works (except for the elusive Google search-quality team, of course).
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Understand Market Penetration and How to Create a Strategy
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at the most successful and well-known companies today (e.g. Apple, Amazon, etc.).
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How to A/B Test Your Pinterest Ads: A Step-by-Step Guide
Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.).
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15 Effective Ways to Cut Costs in Business
When I first moved out of my parent’s house, my spending was out of control. I bought take-out regularly, new clothes often, and fun products frequently.
However, I quickly realized that I was spending too much money on unnecessary things.
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The New Rules of Marketing [2020 Edition]
![The New Rules of Marketing [2020 Edition]](https://blog.hubspot.com/hubfs/rules-marketing.jpg)
Marketing your business is both an art and a science — and the industry is rapidly evolving as the audience you’re trying to reach is changing.
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